As of our last calculation in 2024, our law firm clients have been signing cases for an average of $750 apiece. To us, that proves the enduring value of SEO for attorneys, despite the fact that it’s harder than ever to earn visibility on Google search.
Consider the cost of personal injury leads, for instance. On Google Ads, our best car accident campaigns generate leads for $550-$750 apiece with a 20%-27% conversion rate. Those are fantastic numbers, but even so, the cost per signed case is close to $2,000. Lead brokers are far more expensive than that. SEO remains the best marketing value in 2024, and that doesn’t look like it will change in the near future.
For a free consultation regarding law firm SEO services in the Houston market (or Google Ads, web design, or content), please get in touch today. We work predominantly with personal injury firms, but we’ve generated amazing results for criminal defense firms, estate planning lawyers, immigration firms, and other categories as well.
There Is Tremendous SEO Opportunity in Houston
Houston has over 2.3M people. Because of its lack of density, many people drive to work, restaurants, school, and other appointments, and based on TXDot data, there were over 66,000 car accidents in Houston in 2023, with 20K+ reported injuries. That’s a lot of potential car accident cases. The same applies to injured workers on oil platforms, in construction, and at other industrial jobs, not to mention routine slip & falls. Houston is also a huge market for criminal defense firms, trust lawyers, and other niches.
Majux can help you not only get on the map in Houston itself, but our unique content strategy will generate leads from Katy, Sugar Land, Pearland, The Woodlands, Tomball, and other suburbs around Houston. We will turn your website into a lead generation web that can catch things like car accidents in Houston, truck accidents along i-45, or Uber accidents in the Montrose neighborhood.
What’s the Catch? Is SEO This Much of a Slam Dunk?
There is a catch: quality search engine optimization that generates the results described above takes time and hard work.
The Results Are Faster For Established Websites
If you already have a decent website that has been online for a couple of years with good content, and existing backlinks, we may be able to increase your flow of leads in Houston in just 2-4 months. This is not always the case, but it’s possible. That’s because there are very often “quick wins” that we can go after, like:
- Fixing your internal linking hierarchy
- Rewriting your meta titles and H1 headings
- Fixing incorrect local citations
- Rewriting pages with poor content
- Identifying and fixing sitewide technical issues
For an existing site, these quick wins can sometimes lead to rapid improvement in map pack and website rankings. Many existing sites still take much longer to rank in a highly competitive market, but you will get a return on your investment much more quickly nonetheless.
What it’s Like Building From Scratch
If you buy a new domain, start a new law firm, and want to build your SEO presence from scratch, it will take longer. There is no way around this in Houston – it’s an intensely competitive market. You may start to get leads from the Google Map Pack in a few months if you are able to get a number of reviews, but even that may take 5-6 months. For the website to generate leads, it will take longer.
Don’t let this deter you – next year at this time, you’ll look back and wish you got the SEO ball rolling so that you could be getting a steady flow of leads through your website.
If you are thinking about building an organic presence on Google from scratch, send us an email. We want to give you a proper idea of what to expect depending on your practice area.
Our Search Engine Optimization Strategy
Building an SEO-Friendly Website
Firstly, we will either audit your website or design a new one for you. Google loves speed and user-friendliness, and we have both the technical ability to create lightning fast websites and the historical data to make user-friendly design decisions. We can interact regarding the design as much as you’d like, and we will build your website in a way that Google loves.
We can also work with your existing website if you’d rather skip the redesign stage. If your website will hinder performance, we’ll let you know, but if it is built well, we can take your site and run with it.
We Don’t Hold Your Site Or Content Hostage
Unlike Findlaw or some other legal marketing companies, we do not hold your website hostage or enforce other restrictive long term contracts. We’ll build you a high end law firm website, publish high-converting content on the site, and you own them, free and clear. In fact, we have helped many clients who needed to quickly rebuild their website after they found out that FindLaw would not let them keep their website after discontinuing their poor marketing services.
Creating Content That Generates Leads
Our in-house editorial team is staffed with experts who have actually passed the bar exam. That, paired with our deep knowledge of legal marketing and services, helps us create the best content strategies in the United States for law firms who want cases. Our expertise was actually highlighted by the ABA.
In short, we create:
- Local service pages focused on traffic from people looking for your services in their area
- Blog posts that earn local traffic from people likely to actually call you
- Blog posts that attract a high volume of traffic for informational queries: these generate backlinking opportunities
Get in touch and we’ll gladly explain the content process in greater detail.
Building Backlinks and Citations
Google’s algorithm requires that your website have links from other websites, pointing to yours. We make this happen by pitching quotes and blogs to other relevant publishers, building profiles on law firm directories, acquiring links from other high authority local directories, and other strategies. We do genuine PR to acquire legitimate links that move the needle for your business.
We also build “citations,” or instances of your business name, address and phone number across the web. These citations directly help your Google Business Profile rank better in the map pack.
Optimizing Your Google Business Profile
From your description to products, FAQs and images, every little detail helps. We will fully optimize your Google Business Profile.
We also actively combat keyword stuffing and spammy Google Map Pack strategies in Houston. We often help our clients rank better simply by working to remove all of the spam in the map pack.
Want to Market Your Law Firm in Houston? Get In Touch
Our process is far too complex to fully describe on this page. If you’d like a free consultation regarding law firm marketing, please get in touch. We do offer exclusivity to our clients, so if you’d like to be our Houston-area partner, let us know.
