There are about 80 car accidents per day in Charlotte. There are roughly 34,240 divorces each year in NC (judging by the 3.2 per 1,000 divorce rate in the state), and 7,000+ violent crimes per year in Charlotte alone.
In short, despite the competitive market, there is room for you to significantly scale your law firm through search engine optimization in the Charlotte, NC metropolitan area.
We have helped law firms dominate search results and significantly scale case volume in tough markets like Manhattan, Brooklyn, Philadelphia, Dallas, Atlanta, Baltimore, Chicago, and many others. If you would like to secure your spot as our Charlotte law firm partner, please get in touch. We would be happy to provide a complimentary consultation.
SEO Is Still The Most Efficient Marketing Channel
On Google Ads, a personal injury firm may pay up to $1K per lead. Our best car accident campaigns get leads for under $700, but that is still expensive! Many of our SEO clients get signed cases for under $700.
Even in fields like criminal defense and family law, the ROI from SEO is far greater than that of pay-per-play marketing channels.
It Takes Time. Here’s the SEO Ramp
The catch – many firms don’t get a return right away. Brand new law firms in a competitive market should budget for 6+ months of work before they start getting calls from their newly found online visibility. We have encountered outlier situations, but the rule of thumb is 6 months or longer. In a hyper-competitive area like NYC, it will probably take a year. But for an injury firm, the return is nearly instantaneous when you sign your first case from Google search, and then as your monthly caseload scales after that, the ROI compounds. We would be happy to chat with you regarding our outlook on your firm, website, and the Charlotte market in general.
If you have an existing website and have maintained a web presence for a meaningful period of time, the goal posts are moved. We can often attack a list of quick wins and generate results for a client within 2-3 months. If this sounds like your situation, send us your website and we would be happy to give you an assessment and audit.
How We Approach Law Firm SEO Projects
First and foremost, the “bones” of your website must be good. If you don’t have a suitable website in place, we will move quickly to launch a site that:
- Scores well on Google’s “core web vitals” metrics
- Is mobile-friendly
- Is lightning fast
- Is great for users and your conversion rate
- Has professional tracking tools in place
- Has zero technical SEO issues
Next, we will audit your content. Does every service page have accurate, in-depth, and helpful content? Are there pages that we need to quickly fix, improve, or publish from scratch? From there, we will write and publish a monthly set of new service pages and blog posts to meet web users at their place in the funnel. We will publish content like:
- What to do if you are hit by a CATS bus in NC
- How to get a police report after a car accident in Charlotte
- Charlotte Car Accident Lawyer
- And so forth
Our editorial team features writers who have passed the bar exam, and we published best-in-class law firm website content.
We also need to build hundreds of backlinks and local citations. We do this by using our significant list of law firm directories, business directories, and relevant blog publishers to acquire high quality backlinks that will improve your Google rankings.
Last but not least, we will optimize your Google Business Profile and specifically work on your rankings in the Google Map Pack. Most people append their Google search with the words, “near me,” and we want your firm to be visible.
Get Your Complimentary Consultation
Call Majux for the best law firm SEO services in Charlotte, NC. We offer exclusivity to our partners, so as long as we have availability for your practice area, you can claim that exclusivity clause.We would be happy to speak with you and discuss how we can help. Fill out our form or give us a call today.
