Our Recent Articles

Link building is one of the most time-consuming and enigmatic search engine optimization (SEO) practices, but it’s a necessary evil for law firms. You won’t rank well on Google without backlinks, and furthermore, you won’t outrank your opponents if you don’t have more, or better, backlinks than they do. This guide explains the necessity of […]

Freelancing and remote work is all the rage in 2021, and the legal profession is no different. Lawyers, paralegals, law firm librarians, and the like are turning to online platforms that pair them with clients and pay a decent rate. Here’s our guide to alternative legal service providers (ALSPs), how much they cost to use, […]

Yes, Call Ads are an excellent mechanism for generating phone calls to your business. It’s a frictionless experience for web users: they Google a term, see your Call Ad, click on it, and their mobile device dials your number. There is no real drop-off point, and the lead does not even need to visit a […]

Must you rent an office in the most prestigious building downtown? Should you buy a storefront close to a busy intersection? Do clients even care? Work-life balance and value per square foot matter, but the most important factor will always be: The lead generation potential of your office space. Here’s how to choose an office […]

I get asked this question often.  If you were to search for an answer to this question online you would probably find varying levels of blog fluff from internet marketing gurus telling you that there is no right answer to how often a law firm should blog and that you need to think about your […]

Local Service Ads (LSAs), a relatively new feature in the Google Ads platform, can be a great way for law firms to get calls from prospective clients. You only pay for actual leads (in theory), and if you get a junk call, you can dispute the charge. This article will explain the inner workings of […]

Much has been written about what percentage of gross revenue law firms should spend on marketing (see the National Law Review (1)), so we won’t repeat those figures here. Besides, that doesn’t give you actionable information about how to allocate that budget, what channels to pursue, and ultimately, how to get more cases. Our goal […]

Whether you work in a law firm or operate as a solo practice, you’ve probably put a lot of thought into how you can get your name out there for potential clients to find. In the past, certain forms of communication between attorney and client were heavily regulated, if not outright prohibited, but a series […]

Alabama Attorney Advertising Rules: RULE 7.1 – COMMUNICATIONS CONCERNING A LAWYER’S SERVICES  RULE 7.2 – ADVERTISING RULE 7.3 – DIRECT CONTACT WITH PROSPECTIVE CLIENTS RULE 7.4 – COMMUNICATION OF FIELDS OF PRACTICE RULE 7.5 – FIRM NAMES AND LETTERHEADS RULE 7.6 – PROFESSIONAL CARDS OF NON-LAWYERS RULE 7.7 – RESCINDED Alaska Attorney Advertising Rules: RULE 7.1 […]

Yext is a service that enters important information about your law firm (including your address, phone number, hour of operation, and more) into a few dozen local search directories. It’s commonly used by law firms to streamline the process of listing their website (creating citations for Google Maps SEO for law firms) so it can […]