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In the digital marketing world, acronyms like SEO, SEM, and SMM swirl around, leaving newcomers wondering about their exact meanings and purposes. All of these acronyms stand for concepts that are useful for gaining more website traffic through the use of digital marketing, so it’s important to understand what they mean and how you can […]

Are you moving your website content to a new web address? Do you have duplicate content on your website? Or do you run a website that reposts news articles from another publisher? These are a few common reasons to get familiar with 301 redirects and canonical tags (there are other use cases as well). In […]

If you want to start getting organic traffic on the web, you’ll have to build a great website – but that’s only half the battle (maybe less). The rest of your efforts will go towards getting found online through search engine optimization (SEO). So what do you do if your law firm’s website is showing […]

For law firms that want their websites to be found online, Google Search Console is an extremely useful tool. It gives you access to some unique reporting metrics, allows you to submit your sitemap, and helps you perform other tasks vital to your law firm SEO strategy.  But to make sure that you really are […]

Your law firm provides an invaluable service to the clients you serve, but if clients can’t find you on Google, it’s almost as if you don’t exist. Since your law firm can only appear as a result on Google if Google knows you exist, it’s important to make sure that your law firm has been […]

Every attorney or agency knows of someone who had a nightmare experience with FindLaw. If you find yourself wondering how to get out an abusive FindLaw contract, you’re certainly not alone. About once a month, we get a call from a former Findlaw client who is having difficulty getting access to the digital properties that […]

  The SBA’s recent Paycheck Protection Program (PPP) sent the nation scrambling; small business owners rushed to accumulate the necessary documentation, and banks raced to accept their applications. Competition amongst financial institutions was steep. Banks had a matter of days — if not hours — to create landing pages, build ad campaigns, implement tracking mechanisms, […]

As a law firm SEO agency, we are constantly looking for better ways to monitor performance and find opportunities. We have keyword tracking software, technical audit tools, brand mention alerts, and more, but few methods are as helpful and easy to use as the Google Analytic landing page report. We’ll look at the elements of […]

Google advertising for law firms is tricky — on one hand, you could spend absurd amounts of money per click on search ads, and on the other hand, you could spend pennies on cheap, poorly targeted display ads and hope for the best. Neither of these strategies is ideal on its own. So how do […]

Spam emails targeting lawyers have affected firms even before the early days of SEO for law firms.  We work with a large number of law firms across the country. One interesting benefit to having such wide reach is that we see A TON of the same emails that target law firms. So we took the […]