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Before you visit a restaurant or purchase a product, you probably read customer reviews.  If the reviews are positive, you’ll give it a shot – but if they’re negative, you’re not going to give that company your business. The same is true when someone is searching for a lawyer.  But instead of sites like Amazon […]

A few years ago, we did a post on this topic; i.e., the relative popularity of the word ‘attorney’ vs. ‘lawyer’ in Google searches related to legal services. Even though outdated, it is still one of our most popular posts. Obviously, a lot has changed since 2013 in terms of how users interact with Google […]

Litify is a CRM and case management software that is built on Salesforce. It essentially uses the engine of Salesforce. For the purposes of this page, we are going to be talking about Salesforce, but the same strategy and integration would apply for Litify. Salesforce is one of the most popular, powerful, and versatile CRM […]

It may not seem like content writing and data analysis would work well together. Blogging and analytics both require a completely different set of tools, skillsets and approaches. However, in the context of driving visitors to your website and engaging them with your content, the two are inevitably codependent. The traffic performance of your blog […]

Two weeks ago, I received not one, but three calls from GoDaddy in which their sales reps cited nonexistent Google penalties that could affect law firm SEO and a Vice article to fear-monger (upsell) misinformation regarding SSL certificates.  We own and manage a ton of sites and urls so calls like this are not uncommon. […]

The Americans with Disabilities Act is a piece of landmark legislation enacted in 1990 to ensure that all Americans had equal access to numerous aspects of American society by “assur[ing] equality of opportunity, full participation, independent living, and economic self-sufficiency for [disabled] individuals.” The ADA is divided into five sections known as “titles” that each […]

Brand Protection is an aspect of online marketing that is often overlooked.  To be clear, reputation management is not what I am talking about in this post.  What I’m talking about is the strategy of using paid search and/or SEO to crowd out competitors who are using the brand name of your company or product […]

How’s the mobile version of your website looking? If you received one of huge number of notices Google sent out this week to webmasters, you need to fix your mobile usability issues now, or face serious visibility issues for your law firm’s SEO in the near future. Google Sends Mobile Usability Notices Warnings in your […]

Who answers the phone in your office? A simple question, but for many law firms across the country, it’s one that doesn’t have an easy answer. Do you have an office assistant? A full-time secretary? An automated call-answering service? How are you tracking and evaluating your firm’s intake success?  If your firm doesn’t have a […]

The AM Law 100 lists some of the most powerful global law firms in terms of gross revenue. Even the smallest firms on the list have annual revenues in the hundreds of millions of dollars. These firms have political clout, offices across the globe, and investment capital to spare…but what condition are their websites in? We […]