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Perhaps it borders on cliché, but the influence of the saying oft-associated with P.T. Barnum that, there’s no such thing as bad publicity, continues for some to ring true — at least for some. While its broad applicability is dubious at best, many have felt intuitively that there was yet some kernel of truth in […]

Google Alerts is one of the most powerful business information tools available. From staying on top of your competition to monitoring litigation or industry trends, the possibilities of use are almost endless. One of the main uses for Google Alerts is to be kept apprised of information you can use to touch base with valuable contacts. I tell clients to keep a schedule of touching base with their high-level contacts, referral sources and prospects. Good practice would be to try and touch base with anyone who refers business to you or to whom you refer business at least twice a month at a minimum.

Content marketing has two purposes: 1.Provide value for your customers 2. Provide leads for your business.  If you accomplish both of those, than you might as well land on an aircraft carrier with and unfurl the “Mission Accomplished banner” because you are doing great. However, many of us need help with how to turn readers into leads. To […]

Google wants to give every searcher the “best” possible results when they use the search engine.  To accomplish this, their developers have created and implemented personalized search; a means of providing results for search queries based on each person’s search history, websites they visit, online buying habits and even their physical location. For webmasters, determining […]

There’s something about having to come up with a topic for your law firm’s blog that makes your mind go completely blank. You are able to talk for hours about your business and your industry, but the very moment you sit down to write your business blog your brain decides it’s time to take a […]

Modern marketing departments have to manage several moving parts.  A large part this management is the ability to have team members responsible for an activity within the department switch fluidly from one persona to the next depending on the task.  Let’s say a social media manager needs to share an article or PR piece from several […]

In the past two months (or so), we have seen instances of negative SEO being implemented in major markets by firms that our clients compete against.  As we work through cleanup measures, I am left wondering if this is something that is becoming more widespread in the legal niche.  Perhaps it is the fact that some of the […]

PPC for lawyers is an area where firms must tread carefully and review both statutory and ethical implications before taking action. While a lawyer should never delegate his or her duty to perform a thorough review, working alongside an experienced and trusted legal marketing company can decrease the likelihood that an ethical violation or other […]

Technological innovation is reshaping the practice of law in ways that didn’t seem possible 10-15 years ago. As recently as the turn of this most recent century, and, if you needed a lawyer you were likely to seek a word-of-mouth referral from family, friends or perhaps from another professional you did business with. Upon receiving a recommendation, […]

Note: For the sake of this article, ‘conversion’, refers to how many potential/signed clients you get as a result of their visiting your website. I am going to lead this article with a story.  Recently, we inherited a website for a new tax client that had been designed by one of the large legal marketing […]