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At this point, we are several years in to the use of social media.  Still yet we cringe when we hear or read about some of the crazy things that people or companies say online.  It seems that despite experiencing multiple generations of social media platforms – Friendster, Myspace, Xanga, Facebook, Linkedin, and now Google+ […]

I feel like Kevin Nealon’s SNL character Mr. Subliminal with that title.  There is relatively little being written about what is going to happen now that the Internet Brands merger with Lexis, Martindale, and Lawyers.com seems to be being put into practice (as of last week). Last summer, Internet Brands (formerly CarsDirect.com) and Lexis Nexis […]

“Favicon” is short for “Favorite Icon,” and is also sometimes referred to as a shortcut icon, bookmark icon, or web site icon. That little picture you see next to a web site’s title in your “Bookmarks” bar?  That’s a favicon.  The image next to a web address in the URL bar?  That’s a favicon, too. […]

If there’s one thing the internet is great at, it’s exposing and carefully preserving embarrassing moments you wish would fade.  For most, a worst-case-scenario usually involves a cringe-worthy video or a Facebook wardrobe malfunction.  For some, such as legal professionals, having regrettable lapses in online judgment can have very real-word implications for both attorney and […]

Lately in the SEO for law firms world, there’s been a maelstrom of lawsuits recently concerning “fake” online reviews for services like Yelp, Google, and CitySearch; and both SEO companies and law firms are getting caught in the wake. The tipping point was a recent investigation by the New York Attorney General’s Office targeting companies […]

I have been reading (like you may have been) lately all about how digital marketing agencies need to ditch words like ‘SEO’ and ‘internet marketing’ from their descriptions because the industry has evolved and people want to hire an agency that calls themselves ‘inbound marketing’ specialists or some equivalent.  I was interested in how the […]

Infographics sometimes get the reputation as being “the holy grail” of backlink and traffic generation. A lot online marketers (particularly on the plaintiff side) are convinced that paying a designer a few hundred dollars to cover some state-specific car accident facts is enough to launch them to the top of the SERPs. However, the truth […]

A new trend in law firm web design is delivering “SEO Ready” or  “SEO Friendly” websites that should be serving as a solid base for future efforts for SEO for a law firm.  Generally this is an added bonus of the web designer, but in some cases extra fees are charged for this type of set […]

In what will become an ongoing series, we’re going to be examining popular internet-based business models and dissecting exactly how they function as well as provide real-world examples of companies currently providing this type of service.  We’re going to dig into the costs and revenues such companies can expect, as well as a summary of […]

I recently wrote an article on the topic of how law firms can determine the frequency that they need to be publishing content.  As an exercise related to that post, I dug through the sites belonging to the 10 largest firms in the Philadelphia area to see how often they were publishing content.  The firms […]