Many firms wish they could stop paying huge fees to lead gen companies, but they don’t know how else to get cases. Google Ads is cost prohibitive, word of mouth is unreliable, and billboards and TV often lead to worthless notoriety with no revenue to show for it.
Majux helps injury, criminal defense, estate, business, and family lawyers earn their own cost-efficient leads through the organic search channel on Google. Jacksonville is competitive, but our industry-leading content strategies, backlinking efforts, website optimization and other tactics have cut through the noise and driven significant lead volume in areas like Manhattan, Brooklyn, Philadelphia, Indianapolis, Chicago, Dallas, Baltimore, and many other cities.
In fact, many of our clients average less than a $200 cost per lead from organic search.
For a complimentary consultation regarding law firm SEO services in the Jacksonville area, please get in touch. We offer exclusivity to our law firm partners.
How Does SEO’s Cost Per Lead Compare to Ads?
We wrote a blog specifically about the cost per lead benchmarks for injury firms on Google Ads, but in short, the most effective PPC campaigns can get car accident leads for $500-$750 – but those are outlier numbers, and they require a large monthly ad budget to achieve.
Search engine optimization still offers the best ROI of all marketing channels for most law firms. You will need to account for a ramp-up period during which we build backlinks, publish dozens of pieces of content, clean up the technical side of the website, and wait for Google to crawl and digest all of the changes, but most firms can start to recoup their initial investment within a few months. By the time your SEO project matures, your ROI will be overwhelmingly positive, and continue to improve.
Are there exceptions to this rule? Of course.
Let’s say you are a small 1-2 attorney family law practice or divorce firm. In that kind of market, in which there is high volume and low average case value, you may be able to efficiently keep leads coming in with only Google Ads (or even social media ads). But for personal injury firms, and in many cases criminal firms, attorney SEO is far and away the best channel.
Is It Even Worth Chasing the Top Firms in Jacksonville?
It’s never too late for us to compete and win on your behalf. We have done this dozens, if not scores, of times for our clients.
Duval County alone has close to 25,000 car accidents per year for injury lawyers to pursue. When you include slip and falls, medical malpractice, work injuries, nursing home negligence cases, and other events, there is even more opportunity. Jacksonville has close to a million people.
If you have an established website that simply needs better SEO work and content, we can likely drive results for you within 2-5 months. If you are starting a new law firm or launching a brand new web presence, it can take 8+ months in competitive markets before serious results start to appear (even that may be on the quicker end). But even so, the ROI is incredibly positive, and once we battle through the initial few months, you will get continually more leads.
The Two Buckets of Organic Search Traffic on Google
Competing in the Google Map Pack in Jacksonville
The map pack is highly visible whenever someone searches for law firms. We optimize our clients’ Google Business Profiles with a full description, product carousel, FAQs, services, custom services, services areas, and more. We then build hundreds of local citations, or instances of your business name, address and phone number (NAP), to help your Google Business Profile rank higher in the map pack.
We also combat competitor keyword stuffing in the map pack to preserve your visibility. In fact, we fight illegitimate profiles (or profiles breaking Google’s rules) nearly every day. We also provide monthly reports on these rankings.
Ranking on the Google SERP
We work tirelessly to rank your site at the top of Google’s regular SERP. The website is the foundation – whether we are building a new site for you or improving on your existing website, we will make sure your site is fast, mobile friendly, has a great user experience, and is technically sound in every regard.
We then publish a tremendous amount of content. Writers and editors on our editorial team have actually passed the bar exam, and our services pages and blog posts are loaded with deep informational content that helps users and earns excellent rankings. For instance, we rank our clients on Google for searches like:
- “Car accident lawyer [city]”
- “Can You Sue Your Insurance Company for Bad Faith in FL”
- “Should You Accept the First Settlement Offer in FL”
- “How To Get a Police Report After a Car Accident in Jacksonville”
- “What To Do If You Were Hit By a JTAFLA Bus”
- Etc.
Backlinking is another significant portion of the SEO work. We have relationships with dozens of relevant blog publishers, and we store hundreds of business and law firm directories in our database. We use these resources to build backlinks that help you rank.
Let Majux Help Your Law Firm With SEO in Jacksonville
We offer exclusivity to all of our law firm marketing clients. If that spot is still open, we would be happy to be your legal marketing partner in the personal injury, criminal defense, or other category. Fill out our form or give us a call for a complimentary consultation.
