San Antonio is a competitive market, and you need a law firm SEO agency that has a track record of results. We’ve significantly scaled monthly leads for clients in Chicago, Indianapolis, Dallas, Manhattan, Brooklyn, Philadelphia, Atlanta, and other major markets, and as of our last check, our clients were signing significant new cases from Google search for under $700 apiece.
We do this through timeless SEO practices like an industry-leading content strategy, reputable link building, lighting fast and conversion-friendly website design, and effective map pack optimization.
We help personal injury, criminal, estate planning, and other firms. Please send us a note for a complimentary consultation – we’d be happy to speak with you.
Is San Antonio Over-Saturated? Will SEO Work?
San Antonio is certainly saturated, but no market is oversaturated. We’ve competed and won for new clients in numerous established markets, and we always believe we can break through for our clients. But it’s not easy.
What’s the ROI for Law Firm SEO These Days?
The ROI from SEO is overwhelmingly positive. The challenge is that results are not immediate. We’ve had clients get a positive return on their investment in two months, six months, and in hyper-competitive markets, about 11 months, but after Google starts to reward the work we have done, your SEO costs remain fixed, and your signed case volume continues to grow
If you send us your website, we are happy to take a look and give you an honest assessment. If you are starting a new firm, we’ll give you an outlook on that project, and if you already have an established web presence, we can give you an assessment of that too.
How Does SEO Compare to Other Marketing Channels?
In the car accident injury category, for instance, the best campaigns can generate leads for $600-$800 apiece. Based on those figures, the cost per signed case will usually end up being $2500-$3000/per. Those are worthwhile numbers for many firms, but still much higher the ROI on an SEO campaign. Criminal defense leads will be much cheaper, and family/estate leads will be cheaper still, but the revenue per client is also lower.
Facebook is simply not viable for personal injury and criminal defense firms. Some injury firms use FB/IG for awareness, but at that point, it’s simply a cheaper version of TV or billboards. Email marketing is not a viable channel for law firms in most cases either. We’ve even tested AdRoll, taken meetings with connected TV advertisers, and more.
For highly competitive injury firms with a relatively high client value, search engine optimization remains the best marketing channel.
So SEO is the “Best Channel.” How Long Will This Take?
For Brand New Firms Or Domains
If you are starting your own injury firm and building a web presence from scratch in a decently competitive market, you should prepare for an 8-12 month ramp-up process before you start getting a meaningful volume of calls. We have seen results more quickly than this, but to be safe, keep that in mind as your runway. The criminal defense landscape is similar, and estate, family, and business firms can expect a quicker runway.
That’s because you are competing against dozens of other firms, many of which have existed online for years. We discuss the “Google Sandbox” in greater detail on our law firm SEO agency page. We publish a tremendous amount of content during that time, build scores of backlinks, and make sure your website is airtight from an SEO standpoint.
For Established Law Practices
When we inherit established law firm websites, we often find low hanging fruit. Some things we look for right away:
- Your internal linking structures. A shocking number of agencies don’t understand best practices for law firms
- Pages with poor, thin, or incorrect legal content
- Improperly optimized meta titles, meta descriptions, H1 tags, and ALT text
- Inconsistency of name, address and phone information (this hurts your map pack rankings)
- Mentions of your brand name across the web that do not include backlinks
- You may not have links from established law firm directories or blogs
- Poor site speed or structure
- The list goes on
By attacking the quick wins right away, we have often been able to generate a significant ROI in 2-4 months, sometimes sooner.
What We Do For You
Industry Leading Content Strategy For San Antonio-Based Law Firms
Are you getting leads from people who were involved in an accident with VIA Metropolitan Transit? What about car accident victims on I-35? We publish content that can reach prospective clients from all angles. Our editorial team is made of folks who have passed the bar
Exam, and our agency was founded by a former marketing director at multiple large law firms. We know the local laws, write deep content that serves web users, and actually drives leads for our clients. Our strategies have even been featured by the American Bar Association.
We Build Excellent Backlinks
We build links and citations to our client websites in both quality and quantity. We have relationships with a number of publishers, and we use those relationships to place articles on your behalf. We also build hundreds of citations and directory links to our clients’ sites from reputable directories.
Best-In-Class Law Firm Websites
Our law firm website design services deliver attractive, lightning fast, authoritative, and conversion-friendly websites for our clients. We’ve analyzed hundreds of thousands of website sessions to identify CTAs, content, and testimonial layouts, and other features that drive leads, and we apply those findings to our client sites.
Start Competing in San Antonio. Call Majux
Send us a note or give us a call for a complimentary consultation. We would be happy to review your website, audit your content, and deliver a prognosis on what we’d expect in your part of San Antonio. We do offer exclusivity to our clients, so if you’d like to be our partner in San Antonio, we would love to work with you.
