If you operate a personal injury, criminal defense, family, tax, or other law firm in the Seattle market, call Majux for a free consultation. Our unique search marketing strategies have broken through in markets like NYC, Philadelphia, Baltimore, Nashville, Atlanta, Chicago, and many others, and even if you are building a law firm from scratch, we can help you.
We track the ROI of our SEO campaigns. As of our last check, Our established clients were generating signed cases for between $350 and $700 apiece. That’s far better than lead gen companies, Google Ads, and even LSAs. To speak with us about law firm SEO services, web design, our proprietary content strategy, or anything else, please get in touch.
There is Opportunity For You To Scale Your Caseload
The legal market in Seattle is highly competitive, but there are more than enough potential cases for us to go after. For starters, Seattle sees approximately 10,000 car accidents each year. Additionally, with over 5,000 divorces filed annually in King County, family law attorneys also have a significant client base. The city’s crime rate, including more than 4,000 reported violent crimes per year, means there are enough clients to go around for criminal justice firms as well.
Despite the high level of competition, the demand for legal services is high enough to justify an SEO strategy. We’d love to chat with you about this.
Why SEO Is the Most Efficient Marketing Channel
Many law firms are frustrated by the high costs and unreliable results of traditional advertising channels. Pay-per-click (PPC) campaigns on Google Ads, for instance, can cost personal injury firms up to $1,000 per lead. Although these campaigns can be effective, they are often cost-prohibitive, especially for smaller firms.
In contrast, SEO offers a more sustainable and cost-effective approach to lead generation. At Majux, our clients in various markets, including Seattle, typically secure signed cases for under $700 through organic search. Even in competitive fields like criminal defense and family law, SEO consistently delivers a higher return on investment (ROI) compared to other marketing channels.
The Timeline for SEO Success
One key consideration for firms investing in SEO is the timeline for seeing results. SEO is a long-term strategy that requires patience and persistence. For new law firms in a competitive market like Seattle, it typically takes at least six months of dedicated SEO efforts to start generating calls and inquiries. This period allows time to build backlinks, publish high-quality content, optimize technical aspects of the website, and gain traction in search engine rankings.
However, firms with an established web presence may see results more quickly. If your firm already has a website with some degree of SEO work, we can often identify and capitalize on quick wins within 2-3 months. This can include fixing technical issues, optimizing existing content, and improving your Google Business Profile.
Our Approach to Law Firm SEO
At Majux, we take a comprehensive and methodical approach to law firm SEO. Our process is designed to address all aspects of your online presence, from technical SEO and content creation to backlinking and local SEO.
Technical SEO and Website Optimization
The foundation of any successful SEO campaign is a well-optimized website. We begin by ensuring your website scores well on Google’s core web vitals metrics, is mobile-friendly, and loads quickly. A fast, user-friendly website not only improves your search engine rankings but also enhances the user experience, leading to higher conversion rates.
Our team conducts a thorough audit to identify and resolve any technical SEO issues, such as broken links, duplicate content, and slow page load times. We also implement professional tracking tools to monitor your site’s performance and make data-driven adjustments.
Content Strategy
Content is a crucial element of SEO. Our content strategy focuses on creating informative, engaging, and optimized content that addresses the needs of your potential clients. We publish service pages for each practice area, targeting specific keywords that prospective clients are likely to search for, such as “car accident lawyer in Seattle” or “Seattle divorce attorney.”
In addition to service pages, we produce blog posts that provide valuable information to readers and help attract organic traffic. Topics might include “How to File for Divorce in King County” or “Steps to Take After a Car Accident in Seattle.” Our editorial team, composed of writers with legal backgrounds, ensures that all content is accurate, in-depth, and helpful.
Backlinking and Off-Site SEO
Backlinks from reputable websites are essential for improving your search engine rankings. We have established relationships with a wide network of law firm directories, business directories, and legal-specific publishers. These connections allow us to build high-quality backlinks that enhance your site’s authority and visibility.
We also focus on local SEO by creating consistent name, address, and phone number (NAP) citations across various directories. This helps improve your rankings in the Google Map Pack, making it easier for potential clients to find your firm when they search for legal services “near me.”
Optimizing Your Google Business Profile
An optimized Google Business Profile is crucial for local SEO. We ensure that your profile is complete and accurate, with a full description of your services, product carousel, FAQs, and service areas. Regular updates and management of your profile help maintain its visibility and effectiveness.
We also monitor and address any issues with competitor keyword stuffing and illegitimate profiles that may be affecting your rankings. Our monthly reports keep you informed about your profile’s performance and any changes we make to enhance its effectiveness.
Fine-Tuning Your Intake Process
A steady flow of leads is only beneficial if you can efficiently convert them into clients. At Majux, we help you optimize your intake process by analyzing call recordings, refining intake scripts, and identifying drop-off points. We can also assist in choosing the right intake vendors to ensure a smooth and effective process from the initial contact to case signing.
Get Your Complimentary Consultation
At Majux, we are committed to helping law firms in Seattle achieve their growth goals through effective SEO strategies. We offer exclusivity to our clients, partnering with only one law firm per practice area in each city. If you’re ready to enhance your online presence and attract more clients, we invite you to contact us for a complimentary consultation. Fill out our form or give us a call today, and let’s discuss how we can help your firm succeed in the competitive Seattle market.
